Online Advertising
For information on advertising in our magazines, please visit http://www.tcmedia.tcMedia kits
Click here to find out more about advertising with canadianliving.comClick here to see Canadian Living’s Media Kit
Content offerings
Transcontinental women's websites provide Canadians with online resources of practical solutions; and services geared towards helping people take control of everyday concerns and, ultimately, free up more time for enjoyment. The sites are rich with expert advice, helpful tips and practical how-tos presented in user-friendly formats.Transcontinental Media’s women’s magazines
Our content is carefully selected to answer everyday concerns with information on Food, Health, Fashion, Beauty, Family, Leisure, Pastimes, Decor, Gardening and Relationships. We offer timely original content in combination with timeless information from our outstanding magazine brands - Canadian Living, Homemakers, Style At Home, Elle Canada, Canadian Gardening, More, Coup de Pouce, Madame, Décormag, Elle Québec and Fleurs, Plantes et Jardins.Transcontinental Media’s women’s websites
Our extensive collection of women's websites in the Transcontinental family includes: www.mochasofa.ca,www.more.ca,
www.canadianliving.com,
www.coupdepouce.com,
www.homemakers.com,
www.magazinemadame.ca,
www.styleathome.com,
www.decormag.com,
www.canadiangardening.com,
www.ellecanada.com,
www.ellequebec.com,
www.servicevie.com,
www.jardinage.net,
www.trucsmaison.com and
www.recettes.qc.ca.
Audience reach and website traffic
Together, these sites reach more than 2,343,000 unique Canadian visitors online. This makes the Transcontinental Women's group of sites the fourth most visited within the 'Community' category on the Web reaching Canadian consumers. Furthermore, the Transcontinental Digital Network is the top-ranked Canadian website in the Women's subcategory.Core English sites (canadianliving.com, ellecanada.com, styleathome.com): 846,000 unduplicated Canadian audience. Core French sites (recettes.qc.ca, coupdepouce.com, magazinemadame.ca): 1,070,000 unduplicated Canadian audience (source: comScore Media Metrix, May 2007.)
Advertising opportunities
We offer our advertising partners a broad range of opportunities to reach Canadians who need access to practical information. These opportunities include:- Run-of-site advertising: banners, super banners, big boxes, skyscrapers and super skyscrapers
- Newsletter advertising: banner, embedded ad and contest buttons in weekly and monthly newsletters
- Special e-mail offer: HTML page sent to our opt-in subscribers list
- Full-service contest development
- Fully branded microsite development
How to contact us
Andrea Fernandes - Director of sales25 Sheppard Ave. W.
Suite 100
Toronto ON
M2N 6S7
onlineadsales@transcontinental.ca
+1 416 733 7600
Nadine Starr - Advertising sales director
25 Sheppard Ave. W.
Suite 100
Toronto ON
M2N 6S7
nadine.starr@transcontinental.ca
+1 416 733 7600
Technical Specifications
Accepted File Formats: GIF, JPEG, HTML, Rich MediaAd Format Dimensions and Maximum File Sizes:
- SuperBanner: 728 x 90; 30 kb GIF or 40 kb Rich Media
- Skyscraper: 120 x 600; 30 kb GIF or 40 kb Rich Media
- Super Skyscraper: 160 x 600; 30 kb GIF or 40 kb Rich Media
- Big Box: 300 x 250; 30 kb GIF or 40 kb Rich Media
- Embedded Ad: 80 x 80H; 8 kb GIF Only
- Transitional Ad: 640 x 480; 35 kb GIF or 40 kb Rich Media
Length of Animation: 6 seconds maximum. 3 loops.
Alternative (ALT) text: No more than 35 characters
Target URL: All URLs must be active at the time the banner is submitted. We will not display advertising with dead URLs
Rich Media creative must be submitted with a back-up GIF for browsers unable to support rich media. Approximately 5% of Internet users have browsers that are unable to support rich media.
Rich Media must be submitted 10 business days prior to campaign launch date to allow for testing with ad serving technology and site code. GIF creative requires 3 business days to process.
