Has any Toronto resident or visitor noticed these somewhat new City of Toronto ad campaigns? These posters are seen all over the city. I've noticed them on bus shelters, while riding the subway and in many printed publications. Looks like the city is trying to get us to think about how we consume water.

The ad on the left is of a family in their kitchen. They are all dressed in lab coasts and are drinking tap water. The caption reads: "It's what a scientist would drink. Toronto tapwater. It travels trough five layers of filtering and treatment before it arrives in you glass. And is continuously tested for quality. Trust science; not fashion. Choose tapwater. Filtered fresh."

The one on the right is of a woman who appears to be (more...)