Ethical beauty: Perfume and politics


Sarah Feldman is a recent graduate of McGill University and is Canadian Living’s newest style and beauty intern. She loves chevron stripes, blueberry Greek yogurt and hilarious words, like collywobble and palpebrate. As a proud member of Generation Y, Sarah Instagramstweets and blogs about student life in her spare time.

By Sarah Feldman

You can’t create world peace in a vacuum, but you might be able to buy it in a bottle.

When The 7 Virtues Middle East Peace Eau de Parfum landed on my desk, I knew that a single spritz wouldn’t bring a screeching halt to global conflict. Although, I kind of hoped it would. I may be a bit of a dreamer, but the fragrance’s top notes of lime and basil from Iran and sweetie grapefruit from Israel certainly put my mind at ease – and not only on account of the perfume’s freshness.

The fragrance’s most refreshing notes? Global unity and cooperation – the scents that linger longest.

For Barb Stegemann, CEO of The 7 Virtues, achieving peace in the Middle East is but a perfume out of reach.

”The respect the citizens of Israel and Iran have for one another inspired us. We felt something so intense it could only be expressed in a perfume – for all of humankind,” says Stegemann.

Her ultimate goal?

“Make perfume, not war,” she says.

Now, that’s a cause Canadian fragrance coveteurs can get behind.