PrideCode: Wear your pride on your sleeve with these limited edition shirts

World Pride is upon us and along with all the parties, parades and celebrations there is also a great sense of community, inclusiveness and support that spans across the city and touches all industries. It’s great to see these industries and businesses, in turn, celebrating and contributing as well.

Web To celebrate what will undoubtedly be one of the biggest Canadian events ever, Over the Rainbow has partnered with local Toronto artist Gio Petrucci and Redwood Classics Apparel to design a PrideCode logo. According to the PrideCode website, “PriceCode was created as Toronto’s own Pride time stamp,” and the unique design was inspired by a barcode—”a unique identity stamp.”

The design is featured on T-shirts and tank tops that are limited edition—only 125 of each will be produced and sold. Aside from promoting the cultural event of the summer, and sporting a great design, you’ll also be supporting Fife House as 100% of the proceeds from the collection will be donated to the organization. Fife House is an affordable housing and support service provider for people living with HIV/AIDS in the Greater Toronto Area. Operating since 1988, Fife House is focused on enhancing quality of life and promoting independence for those living with HIV/AIDS.


The PrideCode apparel is available at Over the Rainbow, 101 Yorkville Avenue, Toronto from June 20 to 28.

For more World Pride check out our 10 fabulous Pride festivals across Canada or our 10 must-see events during WorldPride 2014.