Has any Toronto resident or visitor noticed these somewhat new City of Toronto ad campaigns? These posters are seen all over the city. I've noticed them on bus shelters, while riding the subway and in many printed publications. Looks like the city is trying to get us to think about how we consume water. The ad on the left is of a family in their kitchen. They are all dressed in lab coasts and are drinking tap water. The caption reads: "It's what a scientist would drink. Toronto tapwater. It travels trough five layers of filtering and treatment before it arrives in you glass. And is continuously tested for quality. Trust science; not fashion. Choose tapwater. Filtered fresh." The one on the right is of a woman who appears to be drowning in plastic water bottles. The caption on this one reads: "We're drowning in plastic. Drink tapwater. Filtered fresh." I must admit, I'm quite surprised that the city is putting out ads of this nature. The topic has been incredibly popular here, but before this I can't remember seeing any ads promoting our tapwater. I wonder if it will resonate with those people I see buying loads of bottled water at my local No Frills? I often wonder if they're saving up for the apocalypse. Even though I've been drinking tap water for my entire life, I find these ads quite effective. I hope others feel the same way. I sure hope it lessens the amount of plastic water bottles I see lying in the gutter in abundance here. Bottled water is bad for the environment. It comes in unnecessary and wasteful packaging, it's usually transported from some far off place, and the companies that produce it are tapping into vanishing resources. For more information on water-drinking and water-conservation tips, visit www.toronto.ca/water or Canadian Water and Wastewater Association. Both of these sites are wonderful resources. What do you think of these ads? Is you municipality doing anything to help promote environmental consciousness? Do you live in an area where you can't drink the tapwater? What are your alternatives? If you're ever in a tight bind and must buy bottled water, choose one form a local supplier and make sure you recycle the bottle. Also, there are some brands that are better than other. Click here to see another Green Living post that will inform you about the best type to buy.