Culture & Entertainment

Say yes to carrots

Canadian Living
Culture & Entertainment

Say yes to carrots

Yes to CarrotsI recently attended the Canadian launch for Israeli beauty brand Yes to Carrots, which is now available exclusively at Shoppers Drug Mart. I haven't tried everything yet, but I'm already a big fan of the Body Moisturizing Lotion, which is nice and lightweight, perfect for humid Toronto summers. Other products available in Canada include day and night cream, body butter, shower gel, shampoo and conditioner, and they range from $8.99 to $15.99, a steal when you consider how large some of the packaging is (the shower gel is priced at $8.99 for a whopping 500 mL). But what really impressed me about the company is their eco cred: they're making concrete choices that reduce their environmental impact, without the greenwashing that's so common these days. I spoke with CEO (and "Carrot Lover," his other official title) Ido Leffler about what the company does for the environment – here are just a few of their successes. • Employees are offered a financial incentive to take the bus to work rather than driving. • The company purchases carbon offsets when employees fly for business. • All new machinery in the factory must comply with environmental standards, and they even have one new machine that's made out of recycled aluminum. • The vegetables used in Yes to Carrots products are from certified organic Israeli farmers, and the products are paraben free and not tested on animals. And on top of all this, there's the company's major eco project: the Yes to Carrots Seed Fund. A percentage of revenue (from 1 to 5 per cent, depending on the product and the country) will be set aside in a company-wide pool to be distributed to community projects around the world that are linked to building community, sustainability, well-being and lifestyle. (And they're looking for projects to fund in Canada, so if you've got ideas, check out their website for more information.) Obviously no company is perfect when it comes to environmental sustainability, but kudos to Yes to Carrots for making a concerted effort to reduce their ecological footprint. Related content: • 7 steps to eco-friendly shopping6 tips on choosing eco-friendly beauty productsGreen beauty companies we love
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Say yes to carrots

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