2010 Best New Product Awards Winners Spotlight: Household Products

Over 25,000 Canadian consumers voted in an independent market research study conducted by BrandSpark International, based on the appeal of the products and their intent to purchase them again. In this special Best New Product Awards section, you can learn specifically about some of these winners with real consumer quotes from people who have actually tried them.
Learn more about these winning products featured in the April 2010 issue of Canadian Living and enter to win 1 of 10 gift bags featuring all of the winning products.

Your best buddy can have it all…in a snack! With a crunchy outside and a savoury centre, your best friend will love discovering the combination of textures and tastes in every fun shaped slice.

“Healthy ingredients for my dog and she loves the taste!”
 

SpongeTowels® EnviroCare are Canada’s first premium quality paper towels made from 100% recycled paper, featuring remarkable strength and absorbency that you expect from SpongeTowels. The Choose-A-Size feature and Double Roll format helps to reduce waste. SpongeTowels EnviroCare is EcoLogo-certified assuring you will feel the difference while making one.

“I like the idea that the towels are thick and the paper is recycled and I love the choose-a-size feature.”

Canadian consumers voted Sunlight Green Clean the Best New Laundry Detergent of 2010**. No wonder – it removes tough mud stains better than Tide Total Care†. Plus its super-concentrated biodegradable formula* which includes plant-based ingredients, works in cold water, so you don’t have to choose between green and clean.

**Based on BrandSpark International’s national survey among 25,000 Canadian consumers. Visit bestnewproducts.biz to find out more.
*Formula biodegradable after 28 days using test method OECD301D
†Based on tough set-in mud stains on 100% cotton washed at 15°C.

Environmentally inspired dish liquid that deep cleans leaving no harmful residue. No unnecessary chemicals, no irritating dyes, no heavy fragrances, biodegradable cleaning ingredients, hypoallergenic, phosphate free, and the bottle is made of minimum 25% post consumer recycled plastic.

"I really liked this product. My daughter with exzema was able to do the dishes without her hands breaking out."

The Bounce Dryer Bar is a breakthrough fabric softener that simplifies the laundry routine by adding automatic freshness and static control benefits load after load so you don’t have to remember to use dryer sheets.

Clean and freshen your home at once. Mr. Clean Multi-Surfaces Cleaner with Febreze Freshness cuts grease to remove grime and leave the light, fresh scent of Febreze as you go. Available in liquid and spray format. Available scents: Febreze Meadows & Rain™, Febreze Lavender Vanilla & Comfort™, Febreze Blossom & Breeze™

Inspired by the ma ‘o hau hele – the vivid yellow Hibiscus celebrated as the state flower of Hawaii. Aloha means both “good bye” and “hello.” So wave aloha to odours and say aloha to freshness!