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Best New Product Awards: Featured Products

Find out what made the 2008 winners such a hit with consumers.

Introducing the winners of the 2008 Best New Product Awards as voted by real consumers from across Canada


Over 10,000 Canadian consumers voted in an independent market research study conducted by BrandSpark International, based on the appeal of the products and their intent to purchase them again. In this special Best New Product Awards section, you can learn specifically about some of these winners with real consumer quotes from people who have actually tried them. Learn more about all of this year’s winning products and enter to win 1 of 10 gift bags featuring all of the winning products.

Personal Care Products:
Gillette Venus Breeze
FA Yogurt Vanilla Honey Foam Bath
Crest Pro-Health
Dove Ultimate Clear
Colgate* 360° Sensitive toothbrush
Household Products:
Febreze Noticeables
Ziploc® Brand Zip ‘n Steam™ Bags
Food Products:
Ocean Spray® 100% Juice Blends – Cranberry & Pomegranate
Quaker Crispy Delights
Del Monte Sliced Peaches
Black Diamond Sargento Bistro Shredded Cheese
Knorr Frozen Entrees
Lipton White Iced Tea

Gillette Venus Breeze
Personal Care Product

Gillette Venus Breeze with a 2 in 1 Cartridge Plus Shave Gel Bars makes shaving so easy! No need for separate shave cream or soap! It has built-in shave gel bars with rich body butters and a tropical scent.

What consumers had to say:
“Built in shave gel, makes it easy to just shave at anytime without fuss of cream.” – Kelley W.
“The all in one features! I used to buy another type of razor but then when I tried the Breeze as a sample I was hooked on the smooth feeling as well as the foamy lather! No other razor will touch my skin – I’m keeping my shaving routine ‘a breeze’ – lol!“ – Kim T.
“You get a nice smooth close shave, without nicks and cuts.
My daughter likes this product, too.“ – Lynn K


FA Yogurt Vanilla Honey Foam Bath
Personal Care Product

Infuse your body with the goodness of yogurt with FA Vanilla Honey foam bath. A unique combination of the fresh Fa scents you love and the creamy softness of yogurt. Enriched with honey extract and yogurt protein, this unique formula nourishes your skin and protects it from drying out. Sink into the tub and let the delicious vanilla scent soothe your cares away!

What consumers had to say:
“Makes my skin soft and silky.” – Barbara W.
“ Smells sensational.” – Blandine C.
“ Great for sensitive skin types.” – Barb P.



Crest Pro-Health
Personal Care Product

Crest Pro-Health is the first and only toothpaste to protect against all these areas dentists check most: cavities, gingivitis, plaque, sensitivity, tartar, whitening and fresh breath. It has received the Canadian Dental Association of recognition for more areas than any other toothpaste*. *Recognized for cavities, gingivitis, sensitivity and whitening.

What consumers had to say:
“I like the fact that it covers so many areas of dental hygiene and health. I am very impressed with this product.” – Sharon H.
“ I used to use a sensitive toothpaste but with this product I can get the added benefits to fight other oral health issues.” – Lisa H.
“ This is a very good toothpaste. It feels like you just came out of the dentist office. I love the fresh feeling it leaves in your mouth.” – Carol M.



Dove Ultimate Clear
Personal Care Product

Dove Ultimate Clear, Cool Essentials is formulated to stay on skin, not on clothes with the uplifting scent of cucumber and green tea. Now you can have fewer white marks, effective 24-hour odour and wetness protection and 1⁄4 translucent moisturizers to care for underarm skin, all in one. Wake up and Go Fresh with the scent of cucumber and green tea!

What consumers had to say:
“I love the cucumber and green tea line. I use all the products – the body wash and the face wash.” – Kim G.
“ It doesn’t leave marks and I love the scent and the fact that it provides great protection. I also love anything made by Dove.” – Elaine H.
“ The scent is lovely and it is such a relief to truly find a deoderant that lives up to its promise of no white marks.” – Sophie W.


Colgate* 360° Sensitive Toothbrush
Personal Care Product

Everyday protection from sensitivity. The new Colgate* 360° Sensitive toothbrush is specially designed for sensitive teeth and gums.
• Ultra Soft cleaning bristles
• Gentle yet effective cleaning
• Reduces dental sensitivity within 2 weeks

What consumers had to say:
“It is soft and gentle on the teeth but cleans well.” – Anjum J.
“ It’s the best toothbrush that I’ve ever owned. I have sensitivity problems, so it is of great benefit to me.” – Susan W.
“ Recommended by dentist.“ – Dawn M.


Febreze Noticeables
Household Product

Febreze NOTICEables is a plug in air freshener that automatically alternates between two complimentary scents to continuously refresh your home. The light, fresh scent of Febreze in a plug in air freshener helps keep your home fresh and welcoming for family and friends. NOTICEables is available in Starter Kit and Refill formats in a variety of your favourite Febreze scents.

What consumers had to say:
”I love how effective this product is. It keeps my house smelling wonderful and the scent choices do not smell artificial like many other air fresheners.” – Shelly K.
” Febreze products are not overpowering in their scent. They work at eliminating bacteria and not just masking the odour with a more powerful scent.” – Judy P.
” I like this product very much. I have pets and this helps to eliminate odors from them. I really like all the Febreze products.” – June G.



Ziploc® Brand Zip ‘n Steam™ Bags
Household Product

Combine the taste and nutrition benefits of steam cooking with all the convenience of your microwave. The bag has patented vents that allow food to be steamed under pressure, so that it is cooked thoroughly and evenly, for healthy meals in minutes!

What consumers had to say:
”Absolutely love this product! The vegetables cooked this way are so flavourful – vegetables always come out perfectly!! They are crunchy and never soggy – it’s the only way I cook vegetables now!” – Cheryl P.
” Saves lots of time, effort, enables me to get dinner on the table faster at the end of the day.” – Barbara Y.
” They are great! Handy, easy, great taste, easy clean-up and best of all creates a healthy veggie!” – Patti B.



Ocean Spray® 100% Juice Blends – Cranberry & Pomegranates
Food Product

Ocean Spray 100% Juice Blends are part of the Health Check™ program and are a delicious way to enjoy the natural goodness of fruit with no sugar added and no preservatives. Just one cup (250mL) is equal to 2 servings of fruit and provides you with 100% of the daily recommended intake of Vitamin C. A healthy diet rich in a variety of vegetables and fruit may help reduce the risk of some types of cancer.

What consumers had to say:
“100% juice with no sugar added. I’ve always enjoyed Ocean Spray Cranberry juice but the pomegranate adds that bit of a zing that makes it even tastier!” – Jean W.
“ Again, Ocean Spray’s reputation speaks for itself. Furthermore, the health benefits
of both the cranberry and the pomegranate are extremely enticing. I have enjoyed this product many times in the past.” – Annamaria D.
“ I love that this product provides the opportunity to enjoy cranberry and pomegranate juices with no added sugar. I love the health benefits associated with both fruits.” – Shawn K.



Quaker Crispy Delights
Food Product

Satisfy your craving for something sweet and still have the calorie control you want! Quaker Crispy Delights Cookies are bite-sized crispy snacks that are baked with 100% whole grains and then drizzled in rich flavours.

What consumers had to say:
“Good for people that have a sweet tooth but don’t want the added calories.” – Jenn J.
“ Crispy Delights are delicious and as it’s only 90 calories, you don’t feel guilty snacking on them.” – Miriam M.
“ Made with 100% whole grains and come in handy packages to take to work.” – A.F.



Del Monte Sliced Peaches
Food Product

Del Monte offers a convenient new resealable clear jar so that you can see the premium quality fruit you’re purchasing. The unique new foil freshness seal, with an easy-open pull ring, locks in the fresh fruit flavour. No can opener required; just twist open, scoop fruit out of the wide mouth and enjoy. Once opened, refrigerate the resealable jar for an easy snack anytime. Visit www.cangrofoods.ca for great recipe ideas.

What consumers had to say:
“The clear re-sealable jar is great to store the leftovers in and the fruit tastes really fresh.” – Donna M.
“ Easy to open (I have arthritis) and can reseal in the original container.” – Viikki T.
“ I can see the quality of the product before purchasing and I would not have to transfer it to another container for the remainder of the product. I like the convenience.” – Karen M.



Black Diamond Sargento Bistro Shredded Cheese
Food Product

Naturally shredded cheese with enhanced ingredients, available in two flavours: - Part Skim Mozzarella with Tomatoes & Jalapeno Peppers - Cheddar & Monterey Jack with Sun-dried Tomatoes & Basil This product is ready to use and saves time when preparing meals. Handy resealable packs make for easy storage. Black Diamond is a trademark of Parmalat Canada, and Sargento Bistro is a trademark of Sargento Foods Inc., used under license

What consumers had to say:
“Excellent taste! Great for baking, adding to anything, Black Diamond is a very trustworthy name for me.” – Kelly L.
“ I love the combination of cheese and spices. I love the ease for use with tacos and hors d’oerves. Mmmmmm!!!” – Betti S.
“ Saves time (pre shredded) – encourages me to use in things I otherwise might not, i.e. soups, salads, sandwishes, etc. as it is so handy. Taste of food is enhanced with hint of tomatoes/jalapeno peppers. Never overpowering. Resealable package is perfect.” – Shelley S.



Knorr Frozen Entrees
Food Product

On the Mediterranean coast of Southern Italy, people know you don’t have to sacrifice great taste to eat well. Knorr Mediterranean frozen entrees capture the light cuisine of the Mediterranean featuring an abundance of large cut vegetables, pure extra virgin olive oil and succulent proteins. Experience Knorr’s New Mediterranean flavour.

What consumers had to say:
”It is ready in 10 minutes and the ingredients always taste fresh.” – Janette P.
” I like that this product is full of vegetables and the taste is fantastic! The packaging is convenient. My family didn’t believe that it was a frozen meal.” – Pamela F.
” The best thing is the simplicity of preparing it along with the exceptional taste for a frozen product.” – Debra H.



Lipton White Iced Tea
Food Product

Liven your taste buds with Lipton White Iced Tea, a refreshing and light tasting White Tea with a delicious splash of raspberry. Rich in natural tea antioxidants, it’s the perfect drink for your active lifestyle

What consumers had to say:
”Tastes great and has antioxidants.“
“ Delicious and refreshing.“
“ Tastes great. Nutritious drink.“

 

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