Best for short, straight lashes
Formula: Created in a deep inky black, this lash-conditioning formula is flexible with 12 hours of staying power. Bonus: It's still easy to remove. Brush: Strategically placed hooks on this patent-pending brush catch, lift and curl lashes. Results: Wiggling the brush ever so slightly at the roots bestows lashes with a fluttery, defined and curled appearance. Benefit Roller Lash Super-Curling & Lifting Mascara, $29, benefitcosmetics.com.
Best for light-coloured lashes
Formula: This multitasking blend of cream and wax is laced with active ingredients that strengthen lashes and help them grow. Available in black, brown and purple. Brush: The tri-tufted brush coats lashes with lots more mascara per swipe and gets at them from a variety of angles. Results: It takes some time to master the technique: Try a wiggle-and-rake motion, starting at the roots. Those with patience will be rewarded with full, curled and lengthened lashes. Givenchy Noir Couture 4 in 1 Mascara in Violet Etonnant, $44, sephora.ca.
Best for fine, sparse lashes
Formula: Creamy and buildable, this formula contains neo-black pigments, delivering a rich, shiny and dark finish. Brush: It's 360-degree flexible, with a narrow tip that allows you to reach all of those fine inner and outer lashes. Results: One coat does the job, depositing a nice amount of product with minimal effort. Two coats are even better, leaving lashes thick, long and spiky. L'Oréal Paris Miss Manga Black Angel by Voluminous, $11, lorealparis.ca.