Already known for their amazing promotions (40% Wednesday cards, anyone?), Gap's latest—bring in an old pair of your blues for 30% off a brand-new pair—is one of my favourites. Starting today and running until October 20th, customers who bring in an old pair of denim (it can be any brand or size) receive 30% off any pair in the store. And if you haven't tried on a pair from Gap in the last six months—get thee to a store, STAT. Their range of washes, cuts, fits is IN-sane—I actually want a new pair every time I visit a store.How can you go wrong? You're clearing out your closet (you know you need to!) and scoring a new pair, with less guilt attached. I can see all the Mommas with growing kiddies being all over this promotion. I plan on pilfering my paramour's pile of laundry and editing one of my least-favourite pairs to view—fingers crossed this klepto act will go unnoticed? One last thing—have you seen this video? It's adorable—I've already watched it five times today. I first noticed it when FASHION's Lesa Hannah (the mag's super smart beauty editor, who also happens to fancy a trip to Gap) posted it on her Twitter account last night.