With the ferocious snowstorm and blisteringly cold temperatures that have recently paralyzed our neighbours just south of the border, it might seem a tad risky to trek over just for a good deal this Black Friday. Avoid the mounds of the white stuff for a little while longer by stretching your dollar here in Canada, where Cadillac Fairview is gearing up to make this your most successful Black Friday bonanza ever. Owners of mega shopping centers such as Toronto Eaton Centre and Fairview Mall, The Cadillac Fairview Corporation is personalizing your shopping experience this year. After hunting down the best deals, stop by the centre court of your Cadillac Fairview centre for complimentary style advice from some of Canada’s top style experts who will be advising where to go for the best deals and giving shoppers one-on-one consultations from November 22 to 27. These style mavens will also be snapping street style shots and giving away SHOP! cards to shoppers with the best style. If you’ll be roaming around Toronto Eaton Centre on Black Friday, keep a look out for one of CF’s professional stylists, Jay Strut, a prominent Canadian fashion blogger. You can join Strut for a Twitter chat on November 27 with @toeatoncentre and ask him any style questions you may have to help prep your shopping list for the following day’s battle at the malls.
Jay Strut behind the scenes at Toronto Eaton Centre.What should already be on your list? “ Accessories. Because when they’re on sale, it’s a great time to try something new at a low cost,” says Strut. “Go for over-sized and chunky, especially with shoes, bags—the whole shebang.” He points out these sorts of trinkets would also be a great gift alternative to buying the usual gift card. When it comes to finding a unique gift, he suggests taking advantage of slashed prices and buying something as unconventional as a small kitchen or home appliance. Also new this year is the recently launched CF SHOP! app, for which Cadillac Fairview has partnered with Canadian fashion journalist Patricia Gajo to curate the best trends of the season for the app and let you know where to find them in stores. Once you have it downloaded, you can enter to win a $1,000 shopping spree accompanied by a personal stylist. Malls will have extended hours this Black Friday season, so book off the whole day for a shopping bonanza. Here's a taste of some deals that will be in stores: 1. Aldo (Store hours may vary depending on location) - At regular stores, outlets, accessories stores and online: Starting 8pm on November 27, ending at 10am on Black Friday, receive 20% off regular priced footwear, handbags and accessories. - At regular stores, outlets and online: Starting 10am on Black Friday, receive 50% off the original price on all reduced styles of footwear, handbags and accessories. - At accessories stores only: Starting at 10 am on Black Friday, receive 50% off the original price on all reduced styles of handbags and accessories, and get a gift with your purchase (while supplies last). 2. The Body Shop - On Black Friday, receive The Body Shop’s tote bag with eight of the brand’s best selling products for $30 (worth $120). - Starting Cyber Monday, for three days only get 50% off products at thebodyshop.com. 3. Lululemon - The activewear retailer will release their holiday collection on Black Friday. There will also be various discount items available in stores. 4. J.Crew - In store and online, all regular-priced merchandise will be 30% off. Sale items will be an extra 40% off. 5. Aritzia - Black Fiveday Sale: Receive up to 60% off Fall, Winter and Holiday Styles from Wednesday, November 26th – Sunday, November 30th in stores and online at Aritzia.com - Black Friday Sale: Receive up to 60% off All Merchandise on Friday, November 28th in stores and online at Aritzia.com - On Cyber Monday: Receive up to 60% off All Merchandise + Free Shipping on Monday, December 1st online at Aritzia.com Dates you need to remember: Black Friday is November 28 Cyber Monday is December 1 For more style news, visit the Style Desk blog.