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Style news: Muji makes its move to Canada

By: Canadian Living
Canadian Living
Style

Style news: Muji makes its move to Canada

By: Canadian Living

Your holiday prayers have been answered. Just in time for gift-giving season, Japanese retailer and growing global sensation Muji is coming to town. Muji’s arrival follows announcements of American retailers Nordstrom and Saks Fifth Avenue moving North of the border, giving us hope that, one day, we'll never have to deal with import tariffs again. muji

A selection of wardrobe staples to invest in. From top left clockwise: French Linen shirt, $30; touchscreen gloves, $20; wool coat, $200; organic cotton skirt, $67.50; cashmere plaid stole, $90; wool cape stole, $70; all available at muji.com/us.

Established in the 1980s, Muji stands for “Mujirushi Ryohin,” a Japanese phrase that translates to ‘no-brand, quality goods.’ As its name suggests, Muji prides itself on selling streamlined, high-quality goods in simple packaging, at an affordable price. As is common of Japanese design, Muji keeps a disciplined approach when creating its minimalist products, considering both form and function in every product category such as travel accessories, personal care, electronics, furniture, organic apparel for men and women—and beyond. By stripping packaging and store designs of their usual bells and whistles, Muji simplifies the shopping process and provides a breath of fresh air when walking through their open-concept stores. They place an emphasis on sourcing particular raw and recyclable materials in order to reduce waste, retaining simplicity in all aspects of their business model.  Ironically, its ‘no brand’ philosophy has become a recognizable brand to consumers in itself. What to buy 1. Shrink-wrap dresses that fold into little squares are great travel pieces that won’t get wrinkled. 2. The basic long-sleeve cotton tops for running errands and the pleated skirt dressed up with spotted tights and heels for formal occasions. 3. Muji is known for its array of home organization products, which will fast become your go-to storage solutions. If you're in need of a miniature plastic box with tiny hooks to house your collection of earrings, a cotton hamper for soiled laundry, or even a steel rack for your mags, this place has what you're looking for to make your life a little less cluttered. 4. The aroma diffuser. Owning one myself, I recommend it because it disperses a soft mist in the scent of your choice. It will transform the scent of your space from day-old socks to sweet jasmine in a flash. 5. Touchscreen gloves with conductive material woven into the finger pad so you can keep your gloves on and your hands toasty warm while playing with your gadget. This product is set to garner bonus points from the tech-geek on your gifting list this year. If you like what you see above, head down to the Toronto's Bay Atrium across from the Eaton Center on November 29 th to explore the first of three planned Canadian store openings. This follows the launch of nine locations in the US since 2007. Other cool retailers you need to know about: Uniikii Stylemint For more style news, visit our  Style Desk blog.  
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Style news: Muji makes its move to Canada

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