Genevieve Caron Image by: Genevieve Caron
Problem: You put blush on in the morning and by lunch, it's pulled a disappearing act.
Fix: After you apply foundation wait a few minutes before dusting on a powder blush or the dry powder will mix with the wet foundation, quickly getting absorbed. Jarman suggests dusting on blush last, or at least "bumping it up before you leave the house."
Problem: Your complexion is looking uneven.
Fix: It's not your foundations fault; it's your blush application that's gone awry. Placement 101: "Don't come too close to your nostrils," says Jarman. You want to leave the centre of your face bright and even. "Depending on your face shape, leave one or two finger tips width between your nose and your cheeks."
Problem: You end up looking like you've downed a bottle of Merlot.
Fix: Don't blame the colour; chances are you're using the wrong tool. Fluffy and full brushes are meant for the body, not cheeks. "Most women have very small apples of the cheek," says Jarman, "and you want to see colour in that specific area." She suggests a small to medium blush brush.
Make Up For Ever Precision Blush Brush, $46, sephora.ca.
Problem: Your blush looks like makeup, rather than being one with your complexion.
Fix: You likely have dry or dehydrated skin. Skip the powders; they'll just sit on the skin. Try a cream blush for a fresh dewy effect. Warm it up—and apply—using your fingertips, "dab it onto the area that you want to blush," says Jarman. "Concentrate the colour in the centre and then as you're dabbing it into the skin move in a circular direction." This will help diffuse the blush around the edges, locking in the hydrating colour and leaving your skin with a blended natural look.
Problem: Moments after you apply blush, it's like you've put a spotlight on your wrinkles.
Fix: You can't get glowing skin without a blusher, but that doesn't mean you should use a formula with micronized shimmer. "I recommend a matte blush for mature skin or women with acne scars," says Jarman. "A blush with a sheen highlights wrinkles, marks and imperfections." Also, mature skin tends to be more sallow, so chose blush that's on the brighter side.
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