Beauty

Bold eyebrows are (still) your best beauty bet

Bold eyebrows are (still) your best beauty bet

Marie Rainville Author: Julia McEwen

Beauty

Bold eyebrows are (still) your best beauty bet

Nothing frames your features better than gorgeous eyebrows. Whether your brows are super thick or whisper-thin, here's what you need to know about today's brow trends.

In 2015 more than 11 million "eyebrow" queries were posed to Google, making it one of the top beauty-related search terms. The look du jour is all about fuller, thicker brows. To achieve it, women—and some men—are spending time and money to shape them, tint them and fill them in. "Brows will be as big as the mascara segment, if not bigger," says Julie Bell, executive vice-president of global product marketing for Benefit Cosmetics. "There are two key reasons: Brows are multigenerational and multicultural."

That means the eyebrow category won't thin out any time soon. "Brow products have the biggest range of any segment in the beauty industry," says Bell. Millennials want celebrity brows a la Kim Kardashian West or Cara Delevingne, while older women are looking to fill in thinning brows. Just like a new hairstyle can trim away the years, a well-groomed set of brows can give you a more youthful look.

The shape of things

Eyebrows come in all shapes and sizes, and for good reason. "Everybody has a different eyebrow shape because everyone has a different facial bone structure," says Maddox Lu, regional education manager and Canadian brow expert for Benefit Cosmetics. The first step to achieving a well-groomed set is finding the most flattering shape. Whether you tweeze at home or visit a professional for waxing or threading, you need to identify the beginning, arch and tail of each eyebrow. "Being aware of these three points helps you find the optimum balance for your face," says Lu. If your brows are sparse, fill them in before shaping so you don't overdo it with the tweezers.

Tinted love

Whether your brows are platinum blond or raven black, tinting is an instant enhancement. (Plus, it covers pesky greys.) "It's 'waking up' with makeup," says Lu. "Everyone has tiny spaces between brow hairs where there are vellus [short, fine, light-colour and barely noticeable hairs]. When you tint, you bring those hairs to life and fill in the gaps." If you have minimal time to apply makeup, tinted brows allow you to run out the door sans eyebrow product. But upkeep requires dedication: The dye lasts only two to three weeks, and, depending on the brow bar, the service will cost between $15 and $40 a pop. (Some brow bars, such as Caryl Baker Visage, offer loyalty programs that entitle members to a discounter rate.)

Find out your brow personality—and how to achieve the look.

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Beauty

Bold eyebrows are (still) your best beauty bet

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