While you may not have the time to carefully apply a full face of makeup every day, taking a few minutes to wave your mascara wand can have a magical effect. A few simple strokes of mascara can make your eyes look wider and brighter, revealing a look that’s sultry and sexy.
So just how do you get those irresistibly lush lashes? We checked in with Julia McEwen, assistant fashion and beauty editor at Canadian Living magazine to learn the tricks of the trade.
Canadian Living: What’s the secret to getting thick, beautiful, bold lashes?
Julia McEwen: I wish I knew, but just like every other woman, I'm always on a quest to make my lashes look their best. That said, there are plenty of mascara formulas on the market that contain moisturizing and conditioning ingredients that help lashes grow, stay healthy and shine.
But the new secret is Latisse. New to Canada, Latisse is a drug you get from your doctor. You apply one drop of the Latisse formula to a brush, then brush it on the base of your lashes. Within three months, your lashes are guaranteed to be thicker, longer and darker. It's amazing. I'm testing it right now. The downside? It's $150 a month.
CL: What tips can you provide to help women apply mascara properly?
JM: First things first: use an eyelash curler.
Then pick a mascara that does what you want – either volumizing or lengthening.
Holding the wand horizontally, apply at the base of the lash line and wiggle your brush all the way to the lash ends. Keep coating your lashes until you have achieved the desired effect.
CL: Is black mascara good for everybody, regardless of skin tone, or do you have other recommendations?
JM: I think it's a personal thing. I'm the perfect candidate for brown mascara because of my pale complexion, blonde hair and blue eyes. However, I wear black most of the time.
Coloured mascara is a big trend right now. Choosing a different colour like maroon, blue, grey or green can really intensify your eye colour.
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3 mascara mistakes and how to avoid them
Applying mascara can be a bit tricky, but there are a few trade secrets to help your lashes look their most alluring. Julia provides the following tips for ensuring the perfect application.
1. Most women don't curl their lashes – they put way too much mascara on and get what I call spider lashes. Avoid putting on too many coats. Also, old mascaras clump and flake, so toss your tube every three months.
2. Putting mascara on the lower lashes can often give a dated look. It also makes your eyes look smaller.
3. Make sure you wash off old mascara every night with makeup remover before you cleanse. Otherwise, the next morning you wont have a clean base to apply on top of, and it will look sloppy.
McEwen's 5 fave mascaras
McEwen reveals which five mascaras she thinks look (and work!) best:
1. Maybelline New York Falsies: This is a new product. It's a true black and I love the curved brush. Also, the formula isn't too thick or watery.
2. Benefit Bad Gal: Once you apply it, it doesn't fade and it doesn't flake, which means you don't need to reapply.
3. Cover Girl Lash Blast: The brush is amazing; it really separates lashes, gives lashes a good curl and doesn't budge.
4. Givenchy Mascara Phenomenon: This is my all-time favourite. It not only separates lashes like nothing else, but also thickens them and leaves them long and shiny. The applicator is the coolest part – it's a sphere!
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Natalie Bahadur is the senior editor of styleathome.com, and is a regular contributor to CanadianLiving.com.