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Behind the scenes at the Yves Rocher head office in Paris

Learn the secrets of France's largest beauty brand.

By Julia McEwen

Before heading back to the hotel I discovered the botanical gardens and certified organic fields. This was the highlight of my day. Being a visual learner it was a delight to see the raw ingredients destined to become beautifying lotions and potions. Before our delicious organic gourmet dinner, all the Canadian editors planted a tree in the backyard of the hotel to commemorate our stay and help reduce our carbon foot print.

Day 4
Before leaving La Gacilly I visited "Le Végétarium", which is Europe’s first museum devoted to plant life. The grounds looked like a whimsical water painting, a genuine indulgence for my senses. I was engulfed with an intoxicating floral aroma, which could have easily rivaled any fine French perfume.

It was time to return to Paris to visit the new Yves Rocher concept store. The brand is building a new identity along with a new logo. Over the next year they will be launching new concept beauty centers worldwide. The interior design uses materials and colours inspired by nature.

The new atelier is sectioned off into three areas: the botanical green house, which showcases cleansing products, cosmetics and perfumes; the botanical laboratory dedicated to the scientific approach to plants contains anti-ageing face creams, body soufflés and sun protection; and the botanical beauty spa. I had the opportunity to indulge in an ultra-pampering lavender facial. It was the cherry on top of an action-packed week.

My day ended with a dinner cruise that gently glided down the canal Seine. Through the glass canopy I took in the sights, ending with an illuminated Eiffel Tower. I went home with a whole new perception of Yves Rocher. The brand is dedicated to preserving the environment, understanding the plant world and making women feel beautiful.

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