How to choose a fragrance

The scent we give off can make a powerful impression on others and can imprint a memory of us in other people's minds. According to Karen Kwinter, Canadian Living magazine's style editor-at-large, the most important thing when choosing a fragrance is that it feels right on you. "Just like when you're choosing your clothes, it has to feel right on your skin, be comfortable and be a perfect expression of who you are." Trends, she goes on to say, should only be a guideline, a starting point, with the end result completely influenced by who you really are. "Finding something that really suits you in the end all comes down to smell," she says. "It should smell like something you love, comfortable but beautiful at the same time."

We checked in with Benedicte Bron, associate vice president of fragrance development at Bath & Body Works and found out what she had to say about choosing the fragrance that best suits you.

CanadianLiving.com: How do you choose a fragrance?
Benedicte Bron: Every woman should have a fragrance wardrobe; different scents for different moods and times of the day. When choosing a fragrance, start by thinking of your favourite foods. If you love fruit like oranges, you're probably a citrus person; if you love Indian food, you may love spicier notes like cardamom.

CL.com: What things do you need to take into consideration when purchasing a fragrance?
BB: Buying a fragrance is a personal decision, so let your emotions drive your choice. A lot of decisions are dictated by reason, but fragrance is a true emotional purchase, which makes it a great thing to buy. "I can't explain why I like it but I like it..." is a good enough reason to buy. If the fragrance is for you, it is going to be a part of you. It is important to endorse it and feel good about it. Also, let a fragrance follow your mood and express a facet of you. Because you have choices and a wardrobe of scents, you don't need to wear the same one every day. A fragrance reflects your lifestyle and a new fragrance will be representative of new experiences and feelings. Your life evolves and changes constantly and the new fragrance you buy should express that change.

Page 1 of 2 — on page 2: the dos and don'ts of wearing fragrances.