How to choose the best foundation

Learn all about foundation from one of Canada's top beauty experts, plus find simple makeup tips to guarantee a flawless complexion.

By Lia Parsley

Choosing the best foundation makeup
The right foundation can make your skin look flawless and youthful, but it can be a challenge to find the one that's best suited for your skin colour, skin type and desired coverage. The number one thing to remember is that foundation should never look heavy-handed; it should enhance, not mask, your complexion. The good news is that there are more natural-looking options out there than ever before to ensure a beautiful complexion.

We asked Paul Venoit, style guru and resident makeup artist on the TV show "Look-A-Like", to share his knowledge and insider tips on to choosing the right foundation. Read on for expert makeup tips on how to shop for the right shade of foundation, how to apply it, and what brands to look for.

1. Choose the right coverage
Does your skin have slight unevenness and minimal signs of sun damage? If so, a lighter coverage option, like a tinted moisturizer, is your best bet. "Tinted moisturizers are great for balancing out skin tones, but offer sheer coverage," says Venoit. (Try Lancôme Bienfait Multi-Vital Teinté.)

Women who have more serious skin concerns that they want to conceal, such as broken blood vessels, hyperpigmentation or rosacea, should opt for a more substantial coverage foundation.

Generally speaking, you should choose a medium coverage formula that you can build up to your desired coverage. Ones to consider are Giorgio Armani Luminous Silk Foundation or CoverFX SPF 30 Total Coverage Cream Foundation.

2. Find the right shade
Getting the best foundation shade for your skin tone is no easy feat. Venoit suggests testing different shades along the jaw line and allowing them time to set. "What many women don't realize is that your body's acidity level can change the colour of the foundation after you've applied it."

We're taught to choose the shade that "disappears" right into the skin, however, Venoit recommends testing a product and waiting for a minimum of half an hour to ensure a perfect match. "My recommendation is to find the colours that are most appropriate and hold off on making the purchase until you've seen it set," he says. And don't forget to check the match in natural light to get the most accurate impression of the colour.

Page 1 of 3 -- Learn how to choose the right foundation formula, plus how to prep your skin before applying foundation, on page 2


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