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Q and A with Pink Beauty makeup

Canadian cosmetics line Pink Beauty takes the guesswork out of applying makeup.

By Helen Racanelli

Q. What does the line consist of?
A.
Right now the product line includes luscious, scintillating textures for the eyes, lips and cheeks -- eye shadow, mascara, cream blush, lip gloss and lip sheer.

Q. What's lip sheer?
A.
It's between a lipstick and a lip gloss -- it's not as light as a lip gloss, yet it lets your lips show through. It's a more natural look.

Q. What are the hot makeup colours?
A.
Hits of colour for the eyes -- violet, lilac, taupe, bronze and green. Rich, full, dark lashes, red lips and sheer flushed rosy cheeks. The whole look is sophisticated, polished and ladylike -- very glamorous.

Q. What are your favourite Pink Beauty picks?
A.
The must-haves are Elsie Luscious Lip Sheer, the perfect red as anyone can wear it. And Chi Chi Eye Splendor Shadow -- it's a very sheer colour that relates to the hit of colour on the lips without overpowering.


Q. If we could wear only one cosmetic, what should it be?
A.
Lipstick or lip gloss. A bit of colour instantly lifts you, and the great thing is it's quick and easy to apply. Sheer textures are best -- they allow you to show your lip colour but add a bit more [colour], which is what makeup should do.

Q. What's the most common makeup mistake?
A.
Women apply blush in the wrong place. Basically, most women use blush as a contour -- under the cheekbones. But the purpose is to enhance the flesh of your cheek. Smile, find the apple of each cheek, start there and blend out toward your ear.

Q. What's next for Pink Beauty?
A.
Down the road, we'll be available at select retail department stores and global markets. I've got big plans for Pink Beauty!

Pink Beauty cosmetics are available online at www.pinkbeautycosmetics.com.

Got a question about beauty? Ask ELLE Canada's expert, Miss Blush!

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