HBC's connection with the Olympics was first established in 1936 at the Winter Olympic Games. The brand partnered with the Canadian Olympic Team as their Official Outfitter in 2005, and have been sponsoring the team ever since.
This year HBC has enlisted Dean and Dan Caten, the Canadian-born twin brothers behind international fashion house Dsquared2 to design the Opening Ceremonies uniforms. “The Opening Ceremony represents a moment of tremendous national pride for our athletes,” says Liz Rodbell, President of Hudson’s Bay. “We want them to feel strong and confident as they march into the stadium and we are excited that the Dsquared2 designed look will give them that extra boost of Canadian cool.”
This isn't the first time the designers have delved into the world of sports. In 2006, the brothers designed the official team uniforms of the hugely popular Italian football club, Juventus. Dsquared2’s style is a blend of sporty and glamourous, making it an ideal fit for Team Canada’s uniform. “We are constantly inspired by Canada, so it is an honour to partner with Hudson’s Bay in dressing Team Canada," says the duo, "The Opening Ceremony look is made with our passion for our birth country mixed with the energetic spirit of Dsquared2."
The Dsquared2-designed outfits, along with the full Team Canada collection, is set to be revealed in April 2016.
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