One scroll through Melanie Auld's Instagram feed and you'll be hooked on her impossibly beautiful and delicate jewels. The designs embrace contradiction, so effervescent and quirky touches (think moonstone and labradorite gems and star motifs) mix with classic settings and designs. The key is you can wear these pieces every day, but they're also perfectly at home at weddings and other special events. “We love making our customers feel special and beautiful,” says Auld, “but we love connecting with them on a personal level, too.” Our opinion? These pieces have future heirloom status but are affordable enough to shop what’s new.