The straight hair goods

“The X-Tenso results are permanent, but new hair growing in will be your hair's original texture,” says Ford. “Because X-Tenso doesn't actually straighten hair, the difference between your new growth and your treated hair when it's not styled will be nearly indiscernible. You'd likely only need to have the roots touched up a maximum of three to four times a year.”

To optimize the results at home, I've been using L'Oréal Liss Extrême Moisturizing Shampoo (250 mL, $11.95), Liss Extrême Treatment Masque (150 mL, $14.95), and Liss Extrême Leave-In Moisturizing Creme (150 mL, $14.95), all salon-exclusive products designed to smooth frizzy hair. The X-Tenso service will vary a bit in cost depending on the salon and length of hair, but should cost about the same as a colour service.

Thermal straightening

X-Tenso is great if you want to minimize frizz and want the option of styling your hair curly or straight. If you're addicted to super-straight styles, then think about thermal straightening. You may already have heard of Japanese thermal straightening, a process that, unlike X-Tenso, will eliminate curls and waves. (Note: it's very difficult to curl hair that has been thermally straightened). The service can take up to 6 hours and results in seriously straight locks that may need just a super-quick blowdry to perfect on your own. But make sure you find the right solution for you. “Japanese thermal solutions are designed for coarse, Asian hair,” says Michael Barnett, a stylist at Style Lab Salon, Delineation Hair & Skin Essentials in Toronto. “For Caucasian hair, we use Rusk Thermal Str8, which is just as effective, but more gentle.”

Although the Rusk process takes as much time as the Japanese, the formula contains natural proteins such as Vitamin B5, soy proteins, wheat proteins and keratin amino acids to protect the hair. “Our clients are really happy with the results,” says Barnett. “More importantly, several months after having the process done they're still happy with the texture and look of their hair. With harsher types of thermal straightening, the hair looks fantastic just after it's done, but a few months later it starts to look dry, brittle and damaged.”

Rusk Thermal Str8 results will last six to eight months, after which you'll require root touch-ups. The cost is an investment, starting at $600 and increasing from there depending on hair length and texture. For more information on Rusk Thermal Str8 and salons that offer it, visit www.rusk1.com.

Photography by Daniel Fiorio.

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