Photography by Chris So
The athleticwear playing field is packed with competitors, but the Canadian label Michi has been a standout at home and abroad for its sporty-meets-streetwear designs that you can wear in and out of the gym. We spoke to Calgary-born Michelle Watson (over Pilates, of course) about her line.
Canadian Living: Why did you launch Michi?
Michelle Watson: In 2010, while on the design team for RLX Ralph Lauren in New York, I noticed that there was a gap in the market for an athletic lifestyle brand that I could wear beyond the gym that got me excited to work out, too.
CL: How did you start the line?
MW: I began creating fashion-forward pieces: strappy sports bras and high-performance leggings with mesh inserts. The pieces looked good layered, were supportive yet functional and had a slimming effect.
CL: What sets your collection apart?
MW: Figure-flattering lines and details, luxe fabrics, the mix of activewear with streetwear or high fashion and the three-inch waistband that acts as shapewear to smooth the waistline.
CL: What are your fave sports and activities?
MW: My favourite sports are snowboarding, skiing, surfing and golf. My go-to activities are dance—from ballet to street—boxing, yoga and running.
Moto zip leggings, $240, michiny.com.