Image courtesy of Hudson's Bay
Hudson's Bay has collaborated with iconic toy brand FAO Schwarz to make all your Christmas wishes come true. Here's what you need to know.
Bringing joy into the holiday season can be hard to do while trying to knock everything off of an ever-growing to-do list. But it's important to take some time during the stressful time of year to sit back and enjoy the merriment that December brings. To make this a little bit easier, the Hudson's Bay has partnered with FAO Schwarz for an exclusive pop-up just in time for the season.
Images courtesy of Hudson's Bay
We spoke with Hudson's Bay president, Alison Coville, to get the low-down on the festive space and what shoppers can expect.
What goodies will we find?
The FAO Schwarz brand will be in all Hudson's Bay stores across Canada and on thebay.com. The assortment includes décor such as ornaments and advent calendars, plush toys such as large oversized bears and giraffes. And of course, there is a great selection of traditional toys (puzzles, magic kits and building sets) as well as interactive toys (ride-on cars and dance on mat pianos).
What's the in-store experience like?
The FAO Schwarz experience is fun and interactive, with a touch of nostalgia. At Hudson's Bay, we've designed an environment that will evoke a sense of wonder and joy—with the interactive play areas and the chance to touch and even take photos with the larger-than-life plush toys. These are experiences that can only happen in-store. It really brings a sense of magic and wonder to our stores and gives the customer a reason to visit.
Any Instagrammble hotspots?
Kids (and adults!) can snuggle up to oversized stuffed bears and giraffes for that perfect Instagram photo or try out the ride on cars or dance on the floor mat piano.
What products have everybody talking?
Hot sellers include the dance-on piano mat, advent calendar, the oversized stuffed plush bear & Bluetooth microphone. If I had to choose, I would say the large plush giraffe and the dance on mat piano—it's hard to resist!
Which HBC locations will have the pop-up shop?
The FAO pop-up is in all HBC locations across Canada!