5 minutes with Canadian beauty brand Nudestix

5 minutes with Canadian beauty brand Nudestix

Image courtesy of Nudestix Image by: Image courtesy of Nudestix Author: Canadian Living


5 minutes with Canadian beauty brand Nudestix

"We're Chanel meets Crayola," says 15-year-old Ally as she introduces her family's labour of love, Nudestix. This month marks the one-year anniversary of the crayon-based makeup company launched by Torontonian Jenny Frankel, Cover FX cofounder and former M.A.C Cosmetics product developer, and her daughters, Ally and 18-year-old Taylor. A "nude but better" philosophy inspires the brand's blendable neutral-hue products that come in easy-to-apply crayon format. The trio chatted with us about their love for the brand and how to get the perfect nude look.

Nudestix founders Jenny, Taylor and Ally

Mom Jenny, Daughters Taylor (centre) and Ally

What was the inspiration behind Nudestix?

In 2011, I had an Eat, Pray, Love moment. The "love" was enjoying my teenage daughters because I was always busy as a working mom. I started noticing that millenials don't like anything that takes too much time because they're always on the go. They want makeup that's easy, neutral and imperfectly perfect.

What's it like to work together?

She inspires us, and I find that relating to my mom on a different level makes our connection stronger. We appreciate what she's accomplished.

What's your favourite Nudestix product?

I do not leave the house without concealer. I use it as a spot foundation for underneath my eyes and around my nose.

Jenny: I love the no-makeup makeup look, so one of my favourites is the Eye Pencil in Burnish. Being more mature, I love cream shadows because I find powders make me look really dry.

What's the best nude look?

 I dab a bit of concealer whenever I need it. I highlight with the Eye Pencil in Shimmer, then contour with our dual-ended sculpting and highlighting pencil along the cheekbone, jawline, sides of my nose and temples. I use the Magnetic Eye Colour in Gilt on my eyelids with mascara and apply our Lip Pen in Nudity.

Nudestix products

From top: Nudestix Concealer Pencil, $28, Nudestix Lip Pen in Nudity, $28, Nudestix Eye Pencil in Burnish,

Read more:
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5 minutes with Canadian beauty brand Nudestix