You can tell a lot about a woman by what she carries in her bag. Natural lip balm says she cares about the environment, a notebook is a sign she's always prepared and spare accessories show she's sartorially savvy.

If you think Canadian style is just plaid flannel shirts and shapeless puffy outerwear, think again. Our country is brimming with unique modern beauty brands and fashion designers. Discover the homegrown names and labels, like those shown here, that continually elevate our national profile—both here and abroad.

The tote

The water bottle

The scarf

The watch

The journal

The lippie

The rings

The bracelet

The bronzer

The sunglasses

The wallet