Susan Sarandon for L'Oréal Paris
It was announced recently that the newest ambassador added to L'Oréal Paris' long list of of stars—including Julianne Moore and Naomi Watts—is Susan Sarandon.
The Oscar-winning actor and activist is a perfect example of what it means to age gracefully. At 69, she proves that age is just a number. "Susan is a cinematic icon. She is strong, charismatic, and talented and has a compelling sense of self. Her outspoken activism, captivating film work, and authentic charm continue to inspire women to be fearless and believe in their convictions. She is a real woman of worth inside and out. We are honored to have Susan as a new Lorealista," said Cyril Chapuy, L'Oréal Paris Brand Global President.
In a press release sent out in January, it included this quote from Sarandon about the partnership: "When L'Oréal Paris and Cyril first approached me, I was so flattered. The brand has always been a leader in helping in the empowerment and development of women. The very first time I heard 'Because I'm Worth It', it definitely was a shift in the framing of why you should look good. It had to do with women becoming the master of their own lives and decisions. It’s an extremely powerful statement that has transcended time. Beauty comes from the inside; it’s a state of mind. I'm proud to be a part of their message and to represent the L'Oréal Paris women," says Sarandon.
Canadian Living x L'Oréal Paris present Perfect Age: Winter Beauty
Later this year she’ll appear in advertisements in both print and commercials as the face of the brand’s Age Perfect franchise, for both skincare and hair colour.
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