Image courtesy of Nordstrom
True Nord highlights the diversity of Canadians—and will give you serious fall fashion envy.
On August 27, Nordstrom debuted their first-ever Canadian brand campaign titled “True Nord.” Created in collaboration with Ogilvy, an advertising agency based out of Toronto, the campaign celebrates the diversity and inclusivity of Canadians.
Made up of a video and images shot by Canadian photographer Justin Tyler Close, the campaign revolves around the phrase “True North.” It calls out lyrics from the national anthem including “strong and free” and “from far and wide,” which, according to the brand’s press release, “highlight the shared values of Canada and Nordstrom.”
To bring the idea to life, 13 Canadians of different ages and backgrounds were cast as “models,” including Mel Kobayashi, the fashionable 50-something founder of the fashion blog Bag and a Beret, Biko Beauttah, a transgender United Nations Goodwill Glambassador and Yolanda May Largie, co-founder of body-positive organization The Canadian Curvies.
True Nord showcases the models’ unique personal styles through fall fashion trends available at Nordstrom, proving that the brand supports the diversity of Canadians through their retail offerings.
Nordstrom is quickly becoming a go-to shopping destinations for Canadians and has expanded tremendously in the four years since opening their first Canadian location in Calgary. Today, you can find Nordstrom and Nordstrom Rack stores in major cities across the country (with new Nordstrom Rack locations opening in Mississauga, Ottawa and Edmonton this fall).
In a press release about the True Nord campaign, Nordstrom’s Chief Marking Office Scott Meden put it simply, “We value the richness that diversity and culture bring to our communities, and our Canadian customers and employees set an example with their warm, welcoming and inclusive spirit. Our hope with this campaign is to celebrate all Canadians and the values we share and strive to reflect as a brand.”