Find the right serum for your skin goals

Youthful - Fine Lines

Newly re-engineered Olay Regenerist Micro-Sculpting Serum helps hydrate your skin, giving it a firmer texture while reducing the appearance of fine lines and wrinkles. $45, olay.ca.

Youthful- Wrinkles

Jouviance Anti-Wrinkle Serum targets furrows and boosts skin's resilience with a peptide complex that helps diffuse the look of wrinkles and visible lessen their length and depth. $50, jouviance.com.

Youthful - Sagging

L'Occitane en Provence Divine Harmony Serum's star ingredient is an extract from Jania rubens, a red algae known for its ability to regenerate. This serum's key function is to increase firmness, making skin feel tighter and creating a contoured, lifted effect. $225, loccitane.ca.

Youthful - Rough Texture

AlumierMD Retinol Resurfacing Serum 1.0 uses microencapsulated retinol (acting like a shuttle to carry and release retinoids into skin cells), which triggers collagen production and helps improve skin's texture by speeding up cell turnover. $120, alumiermd.com.

Hydrated - You have extremely dry skin

Bioderma Hydrabio Serum Moisturizing Concentrate is designed to combat sensitive, dehydrated skin with Aquagenium; the patented ingredient activates the skin's natural moisturizing abilities by stimulating water channels in the dermis while protecting its barrier, locking in hydration. $35, shoppersdrugmart.ca.

Hydrated - You have oily skin

Although Clarins Hydra-Essential Bi-Phase Serum contains organic Mary's thistle (a.k.a. milk thistle) oil, which is rich in fatty acids, it's OK for someone with oily skin because it also has orthosiphon; the plant extract reduced pore size and sebum production, resulting in refined skin with a matte finish. $56, clarins.com.

Hydration - Not oily skin, just dehydrated

Packed with purified hyaluronic acid (which acts like a sponge for dry skin, absorbing up to 1,000 times its weight in water), glycerine (a common humectant that can draw water from the air into the skin's barrier) and olive extract, Neutrogena Hydro Boost Hydrating Serum will immediately increase hydration while retaining moisture all day long. $25, shoppersdrugmart.ca.

Brighter - But I have acne

Ifd you're in need of a product what brightens skin while also treating blemishes, SkinCeuticals Blemish + Age Defense is your one-two punch. The oil-free blend has two percent dioic acid (to decrease sebum production) and a combo of alpha- and beta-hydroxy acids, which helps reduce acne while improving uneven skin tone. $100, skinceuticals.ca.

Brighter - Target brown spots

Makeup and skin care come together with Shiseido White Lucent OnMakeup Spot Correcting Serum. It covers both the long and short game by using Shiseido's patented spot-erasing technology to target dark spots over time, while the makeup temporarily covers discolouration. $48, shiseido.ca.

Brighter - Overall brightening

Clinique Fresh Pressed Daily Booster with Pure Vitamin C 10% is an alternative to traditional serums. Mix two drops of this potent booster with your moisturizer, morning and night, for quick results that will leave you with a more radiant and even complexion. $39, clinique.ca.