The countdown to the Sochi Olympics is on…

To mark one month until the Olympic Winter Games, Procter & Gamble, a Worldwide Olympic Partner has unveiled the short online film and new commercial,”Pick Them Back Up” to help build momentum for the Canadian athletes heading to Russia.

It will bring a tear to your eyes, trust us. Watch it here.

This hits the spot with moms worldwide and it certainly rang true with Olympian’s moms.

“When I saw the commercial for the first time, it immediately brought back memories of getting on the ice with Scott and teaching him how to skate for the very first time,” said Alma Moir, mother of Canadian Olympian Scott Moir. “It is true that children need to fall again and again in life, and our job as moms is to pick them back up, dust them off, and send them off to try again!”

Also, P&G has announced it will be sending many athlete’s mothers to the games, including Shanne Matthews, mother of Canadian Freestyle Skiier Rosalind Groenewoud and Cheryl Simundson, mother of Canadian Bobsledder Kaillie Humphries. The moms will get to enjoy the P&G Family Home along with pampering and special packages from P&G.

And if you’re going to be in Sochi be sure to check out the P&G Family Home yourself. It will be open from February 8th through the 23rd offering more than 1,000 beauty and grooming services from brands Pantene, COVERGIRL and Gillette and Pampers will be offering changing services for families with young children.

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