A recent national survey of Canadians in relationships found that although many think Valentine's Day is too commercial, the majority admit they would be disappointed if their partner didn't recognize it in some way. To help Canadian couples celebrate meaningfully, renowned relationship expert and Inniskillin Wines' spokesperson Nicole McCance offers tips on how couples can create a more authentic, less commercial Valentine's Day that adds value to the relationship. Here are her six expert tips to make the most of this Valentine's Day. 1. In the enduring words of Madonna, express yourself. We rarely make time to let our partner know how much they mean to us. Take this special day to remind them what you love about them and what you are thankful for in a handwritten letter or card. Survey highlights: 90% of Canadians think love letters are romantic. Well over half (63%) agree that a letter is more meaningful than something purchased and it allows people to express raw emotion that may be difficult to express in words. Interestingly, over half of Canadians haven't received a handwritten love letter in five years or more and 52% would feel surprised, excited or even embarrassed if they did receive one. 2. Ladies, it’s not all about you. This day is not just about you, princess. Men need to be appreciated, too. Ladies need to stop wondering what he has planned and surprise him with something just as special. The key to an enduring relationship is give and take. Survey highlights: Over half of Canadian men in relationships surveyed said they would be disappointed if their partner did not recognize Valentine's Day. 4. Home is where the heart is. Set up a picnic in your living room with a charcuterie board, a selection of local and artisanal cheeses and a beautiful bottle of wine. A great option is something premium, affordable and local. McCance recommends something like Inniskillin Wines' 2012 Pinot Noir. Create some ambiance with scented candles and some good ol’fashioned Motown music to get the conversation flowing. Survey Highlights: Over half of Canadians in relationships surveyed agree that wine is a part of Valentine’s Day, and 63% say that it allows them to unwind and enjoy the evening with their partner and that sharing a bottle of wine is romantic. 5. Take it personally. Jog your memory for things she or he has been talking about. Why not purchase the book he’s been dying to read, so he can read it with you in bed? She’s been waiting for her out-of-budget perfume to go on sale for a while now – why not surprise her with it? Survey Highlights: Canadians don't want just anything. Of those surveyed, only 33% of Canadians want your typical run-of-the-mill Valentine's Day gift - only 8% want jewelry, only 11% want chocolate and only 14% want flowers. 6. Learn your partner’s communication style. Typically, there are five ways to connect with your partner: words of affirmation, acts of service, physical touch, gifts, and quality time. This Valentine’s Day, find out what your partner’s preference is and don’t forget to communicate yours.