A Traveller's Dilemma: Benign or a lot of Bull? There's been a lot of talk lately about the ethical treatment of animals in the travel and tourism world. The running of the bulls in Pamplona, Spain, draws thousands of visitors each year – along with the ire from animal protection groups such as PETA (People for the Ethical Treatment of Animals). Just last week CNN profiled an organization hosting a similar running-of-the-bulls in North America. So, it's getting closer to home. I'd like to know how the Canadian Living audience feels? Would you book a trip to see the running of the bulls? How does this kind of event sit with you?