Culture & Entertainment

Women buy more red cars

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Canadian Living
Culture & Entertainment

Women buy more red cars

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How patriotic of you, ladies! A recent Leger Marketing survey, for Ford Motor Company of Canada, Ltd., reveals that Canadian women are much more likely than men to buy a red car (13.8 per cent vs. 8.9). How important is colour when it comes to buying a new car? According to Ford's internal research, 40 per cent of us would walk out of a car dealership if they didn't offer the car colour we wanted. I can understand this logic. A car is no small purchase so why not get exactly what you want -- even if that means something as cosmetic as colour? Maybe the more money you spend on something, the more demands you attach to the buying process. Regional differences in car colour Leger's research reveals local trends in car colour. Atlantic Canada is more likely than the rest of the nation to drive a gold or red car. Quebec drivers are more likely to choose an uncommon colour (none of the eight most popular colours). Ontarians are more likely to have a black car. Manitoba and Saskatchewan drivers are most likely to have 'green'/ec0-friendlier cars. They ranker higher than average for white cars. B.C.'s drivers have more green-coloured cars. cdncarcolourtrends Can you guess what the most popular car colour in Canada is? Red? Nope. Black? Uh uh. Silver? Bingo! You got it! The most popular car colours in Canada are: 1. Silver/grey 2. Black 3. Blue 4. Red 5. White Mine's black. Whether it's new or used: What colour is your car?
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Women buy more red cars

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