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#MakePerfumeNotWar with The 7 Virtues newest fragrance

Canadian Living
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#MakePerfumeNotWar with The 7 Virtues newest fragrance

While we've seen many beauty brands partner with charities and organizations to support a good cause, there are few that work sustainability and community rebuilding into their actual business model. The 7 Virtues is one such company. The Halifax-based business purchases essential oils from farmers in rebuilding nations, like Haiti, Afghanistan and the Middle East, and uses them in their Canadian-made perfumes. The perfumes are also vegan, phthalate free and paraben free, making them ideal for the conscientious consumer. Screen Shot 2014-08-19 at 2.47.32 PM The 7 Virtues latest offering, Patchouli of Rwanda, is launching on September 21, which is also International Day of Peace. The fragrance is made with organic patchouli oil sourced from Ikirezi, a supplier who employs adult orphans and widows of the genocide, and contains notes of red grapefruit, cedar flower and freesia. To celebrate the release of the perfume and International Day of Peace, The 7 Virtues is asking you to show your support through social media. Using their #MakePerfumeNotWar poster on  Twitter or Instagram and share what you are doing to help build peace. Or you can wear your activism on your sleeve—er, arm—by sporting their peace tattoo. Just download the poster or pop into the nearest Hudson's Bay and ask for the #PeaceTattoo. Aside from sharing a great message you'll also be eligible to win the new scent, with one bottle being given away a week between August 12 and September 21. IMG_20140819_141045 copy I love a good temporary tattoo and was quick to add the peace sign to my outfit. I also doctored the poster. We at Canadian Living would prefer to make cake, not war. Don't forget your to tag your photos! #MakePerfumeNotWar #PeaceTattoo @The7Virtues For more about The 7 Virtues read about our 5 minutes with CEO Barb Stegemann.
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#MakePerfumeNotWar with The 7 Virtues newest fragrance

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