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White blond: Hair colour maintenance must-haves

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White blond: Hair colour maintenance must-haves

Platinum, flaxen and icy are just a few words that describe the latest hair colour demand; white blond. Throughout 2013 these unnaturally pale blond dye jobs kept popping up all over popular culture. Former brunettes and raven hair models and actresses like Sasha Luss, Soo Joo Park and even Emilia Clarke—who plays Daenerys Targaryen on the HBO series Game of Thrones— have gone to the lightest of light sides. I'm naturally blond, but I've only experienced this level of pale locks for a few fleeting years. After the age of three or four, the white was gone and replaced with golden tones. After puberty the gold got a little less brilliant and a little more muddy so regular trips to the salon became part of my lifestyle. But something changed a few years ago. When hair stylist Guido Palau started dyeing models' hair white hot blond (this happened for a few seasons in a row) the night before Nicolas Ghesquière’s runway shows the term "Balenciaga blond" was born. It was magical, and I needed to try it. [caption id="attachment_12315" align="aligncenter" width="480"] Before & After[/caption]

Real talk: platinum can enter porno territory—quickly. But this platinum is different. These icy blond locks are anything but sexy or trashy, instead it looks cool, fashion forward and almost strange, non-nerdy (well maybe a little nerdy) fantasy way.

It took me two solid years to make the decision. On my last day in NYC for fashion week I visited the Patrick Melville salon at 45 Rockefeller Plaza. Colourist Karen Conlon was up for the task. She striped all the golden (*ahem* yellow) from my blond with a double process of lifting colourant. After, she left a purple laced treatment and toner on may hair that "iced out all the leftover yellow," said Conlon. It was a mega success, I couldn't be more thrilled with the results.

A few words of advice I took away from my time in Conlon's chair are the following:

  • Do not try this at home, this is not easy to do successfully—even if you are a natural blond. If you are not naturally blond it becomes much more complicated.
  • Only wash your hair once a week.
  • You can never use too many (purple laced) treatments on your hair. This is going to help nourish (your now delicate) hair and keep the colour looking super icy with no trace of yellow.

These are some of my new go-to products to keep my new white blond in pristine shape.

  1. Shu Uemura Art of Hair Colour Luster in Cool Blonde, $55.
  2.  Kérastase Paris Ciment Thermique, $40.
  3. Matrix Solutionist So Silver Shampoo, $30.
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White blond: Hair colour maintenance must-haves

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