Hudson's Bay Company Collection and Mattel Canada have teamed up for a very special exclusive Barbie.
Just like you, Barbie picks up a few new threads come September.
The Hudson’s Bay Company Collection has partnered with Mattell to reveal an exclusive Barbie with a bit of Canadian pride. "Our vision was to imbue our doll with an independent, creative sprit," says Hilary Kelley, Vice President, Design, HBC Collections. "This Barbie lives by a code defined by her personal mantra: be an on the go free thinker; be kind, be brave; strive to be better; and always seek adventure."
HBC Collection Barbie is available at Hudson’s Bay stores and online at thebay.com on October 5 and retails for $60.
While we're not sure how prepared Barbie is for Canadian adventure (ankle boots and a pencil skirt, aren't really adventure appropriate) we can definitely tell this Barbie is on the go. With a fashionable carry bag (including the necessary coffee travel mug and smartphone), stylish accessories and a copy of the newspaper, Barbie is definitely ready for a day in the city.
"We are thrilled to have worked with the Hudson's Day Company in creating this stylish doll, capturing their signature stripes look, and growing Barbie's wardrobe," says Akram Sharkawy, Brand Communication Marketing Manager at Mattell Canada. And what a wardrobe—Barbie is decked out in the iconic HBC stripes and ready for fall in Canada. Wearing a turtleneck, toque and the HBC print in both a coat and skirt, Barbie—along with her poodle, Hudson— braves the city streets in style.