OK, ladies. It's time for a lingerie revolution. Begin by extricating ill-fitting bras and tattered nightgowns from your closet and be done with them. It's time to embrace your figure and reveal its true fabulousness.
Every woman, no matter what her size, can benefit immensely from properly fitted undergarments that both enhance her body and make each item in her wardrobe look spectacular. Find out what it takes to get that "perfect fit" and check out what looks are hot for Valentine's Day, the sexiest day of the year.
Quality vs. quantity
Despite those tempting ads in department store flyers that shout "50 per cent off brand-name bras," it's a good idea to bypass larger stores where it's difficult to receive one-on-one attention. Instead, head for a shop that specializes in fitting bras.
"You are not just buying a bra; you are buying a whole look," says Vasilia, owner and bra guru of Avec Plaisir in Toronto. "Lingerie should be like shoes: They should be comfortable." Don't underestimate the worth of your undergarments. "By buying cheaper bras, you are not getting the benefits of what a bra can do for you," Vasilia says.
Vasilia is passionate about women taking the time (about a half-hour or so) to get fitted for a bra. A good salesperson considers a woman's lifestyle and wardrobe choices when matching a customer with the best bra. Vasilia stresses that fit needs to work more than style, so don't let flimsy bras with pretty patterns sway your decision and keep you from getting the best fit.
All lingerie is not made equal, says Ana Mesic, owner of the Bra Bar in Toronto. Specialty stores like hers exclusively carry lingerie and offer superb fabrics like breathable microfibres from manufacturers who make garments with quality fabrics. The benefit, Mesic suggests, is lingerie that lasts longer than department-store brands.
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