Beauty

7 Best Innovative Beauty Products Of 2025

7 Best Innovative Beauty Products Of 2025

Beauty

7 Best Innovative Beauty Products Of 2025

From making strides in accessible makeup to newly-developed ingredients, 2025 was a hallmark year in skincare, makeup, haircare, and beauty tools.

Some of the most innovative beauty products hit the sweet spot of style and technology. Many others focus on fresh and unique ingredients will noticeable results.

Take a look at the seven products we’ve had our eyes on in 2025.


1. Glow Recipe Prickly Pear Peptide Vegan Mucin Serum

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Photo courtesy Sephora

If snail mucin—a snail byproduct that’s common in K-beauty—isn’t your thing, Glow Recipe launched a plant-based product that replicates its glowy sheen. This serum contains hydrating prickly pear, bio-active peptide, and calming ectoin to plump skin sans snail.

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2. Kaia Naturals Brightening Underarm Duo

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Photo courtesy Kaia Naturals

Whether you’re interested in brightening your underarms or want to make the switch to a natural deodorant, this Canadian-made duo is a great option. Use the kojic acid brightening bar in the shower to help even out pigments, then apply the activated charcoal deodorant (free of irritating baking soda).

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3. Tilt Beauty Grip Stick

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Photo courtesy Tilt Beauty

Not only is Tilt Beauty’s Grip Stick a hydrating, dermatologist-approved lip treatment, its packaging is a stand-out. The unique grippy case makes it easy for those with arthritis and chronic pain to use, earning it the title of first lip treatment to receive the Arthritis Foundation's Ease of Use certification.

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4. Shark CryoGlow LED Face Mask

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Photo courtesy Shark

From soothing breakouts and flare-ups to minimizing fine lines, LED masks are a huge skincare win. We love this CryoGlow mask from Shark for its comfortable shape and cooling undereye treatment.

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5. La Roche-Posay Mela B3 Serum

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Photo courtesy La Roche-Posay

A sensitive skin hero, La Roche-Posay recently released a serum with a brand-new ingredient: melasyl. Intended to visibly reduce discoloration and fade dark spots, it combines melasyl with niacinamide and soothing thermal spring water.

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6. Epres EPHD Bond Repair Nail Treatment 

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Photo courtesy ePhD

From Olaplex founder Eric Pressly comes a treatment that uses science to get the root of brittle and dry nails. The formula features just two ingredients and the same bonding molecule found in the brand’s award-winning hair treatment. 

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7. LANEIGE Neo Blurring Powder

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Photo courtesy LANEIGE

Sometimes you just need a quick powder touch-up throughout the day! This genius packaging holds loose powder in place to keep messy spills at bay. 

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7 Best Innovative Beauty Products Of 2025

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