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2011 Winners
The Best New Product Awards is an annual awards program focusing on everyday consumer packaged goods products in the food and beverage, health and beauty and household care categories. Winners were selected based on voting by over 53,000 real Canadian consumers from coast-to-coast who participated in the annual independent market research survey conducted by BrandSpark International. In order to win a Best New Product Award, the product must be appealing and people who have tried the product must be prepared to purchase it again. In their own words, consumers tell us what they liked best about each winning product. It's like a recommendation from a family member or friend.

  • Best in Food & Beverage Category and Best in Show: Nestle Mini Drumsticks
  • Best in Health & Beauty Category: Colgate My First Toothpaste
  • Best in Household Products Category: Mr. Clean Magic Eraser Bath Scrubber


2012 BNPA Winners
Betty Crocker Gluten Free Cake Mix General Mills 
Del Monte No Salt Added Vegetables Del Monte 
VH Steamers frozen meals Conagra 
Kraft MozzaCheddar Light Shredded cheese Kraft 
Panebello Bakery Crust Pizza Dr. Oetker 
Maple Leaf Natural Selections meat Maple Leaf Foods 
Dempster's WholeGrains Canadian Century Grains Bread Maple Leaf Foods 
Stride Spark gum Wrigley
Smucker's Simple Blends Fruit Spread Smucker
NutriGrain Superfruit Flavours cereal bar Kelloggs 
Minute Maid Heart Wise Coca-Cola 
Werther's Original Caramel Chocolates Storck
Astro Original Greek Yogourt Parmalat 
Bick's 50% Less Salt Pickles Smucker
Lipton Herbal Pyramids tea Unilever 
High Liner Market Cuts fish High Liner Foods
Silk True Almond Dark Chocolate beverage White Wave Foods
Great Grains Cereal Post Foods
Campbell's Light Cream of Mushroom Soup Campbell's 
Molson Canadian 67 Sublime beer Molson Coors
Smirnoff Coconut vodka Diageo
One A Day Fruitissentials vitamins Bayer
Crest 3D White Advanced Vivid Toothpaste P&G
Crest 3D White Whitestrips Professional Effects P&G
Active 3 Sport For Men Shower Gel Beiersdorf 
Dove Nourishing Oil Care Shampoo & Conditioner Unilever 
Olay Silk Whimsy Moisturizing Body Wash P&G
Rub A535 Ultra Strength No Odour Topical Analgesic Cream Church & Dwight 
Soft Soap Deep Cleansing Sea Mineral hand soap Colgate 
Degree Men Adrenaline Everest deodorant Unilever 
Secret Natural Mineral deodorant P&G
CoverGirl Lashblast Fusion Mascara P&G
Maybelline Fit Me foundation L'Oreal 
Nair Ultra Precision Face & Eyebrow Rollon Wax Church & Dwight 
CanesOral combipak vaginal care Bayer 
Trojan Bareskin 10's condoms Church & Dwight 
Gillette Fusion ProGlide Shave Prep shave gel P&G
Burt's Bees Tinted Lip Balm Burt's Bees
OralB ProHealth For Me CrossAction Toothbrush P&G
Gravol MultiSymptom Tablets: Ginger and Willow Bark Church & Dwight 
Colgate My First toothpaste Colgate
Nice'n Easy colour Blend Foam P&G
Nivea Pure & Natural Cleansing Lotion Beiersdorf 
Whiskas Reclosable Wet Food Trays cat food Mars
Febreze Set & Refresh air freshener P&G
Mr. Clean Magic Eraser Bath Scrubber P&G
Dawn Destinations New Zealand Springs Scent dish liquid P&G
Oxi Clean Max Force Power Paks stain remover Church & Dwight 
Tide Free for Cold Water laundry detergent P&G
Glad Compostable Bags with Odour Guard Clorox
Charmin Ultra Soft Bath Tissue P&G 
Del Monte Blueberry Cups Del Monte 
Nestle Mini Drumsticks Nestle Canada
In addition to voting for the winners, these 25,000 Canadian consumers provide their views on a wide array of questions, including their purchasing behaviours, attitudes, media habits and much more. Access to these valuable insights will be provided on this web site and in upcoming Canadian Living magazines. You will be able to see how similar or different you are from other Canadian shoppers. So check back and we will let you know when we have information or special offers that you might be interested in.

Check out this clip of the 2010 Best New Product Awards!

Please continue to explore the Best New Product Awards program and find out why it is becoming the Canadian shopper's seal of approval giving consumers the confidence they need for their "moment of truth" purchase decisions.

For information regarding research methodology, click here.

Visit the Best New Product Awards corporate site at www.bestnewproducts/biz.


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