The Best New Product Awards is an annual awards program focusing on everyday consumer packaged goods products in the food, personal care and household care categories. Winners are selected based on voting by over 25,000 real Canadian consumers from coast-to-coast who participate in the annual independent market research survey conducted by BrandSpark International. In order to win a Best New Product Award, the product must be appealing and people who have tried the product must be prepared to purchase it again. In their own words, consumers tell us what they liked best about each winning product. It's like a recommendation from a family member or friend.

In addition to voting for the winners, these 25,000 Canadian consumers provide their views on a wide array of questions, including their purchasing behaviours, attitudes, media habits and much more. Access to these valuable insights will be provided on this web site and in upcoming Canadian Living magazines. You will be able to see how similar or different you are from other Canadian shoppers. So check back and we will let you know when we have information or special offers that you might be interested in.

Please continue to explore the Best New Product Awards program and find out why it is becoming the Canadian shopper's seal of approval giving consumers the confidence they need for their "moment of truth" purchase decisions.

For information regarding research methodology, click here.

Visit the Best New Product Awards corporate site at www.bestnewproducts/biz.

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